Rockingham Honda

Honda Motors said on Tuesday it will stop selling its Civic in Japan. They stated reasons relating to demand for passenger sedans in its home market being on the decline. "Honda, Japan's third largest vehicle manufacturer by sales volume, will end domestic production of the Civic hybrid for the Japanese market in December. It stopped domestic production of the gasoline engine version for the home market in August," said the Wall Street Journal.

The car maker will continue exporting the Civic Hybrid from its Suzuka plant in Mie Prefecture, western Japan. This is the only place it produces the…

Honda has premiered the new Fit EV concept at the Los Angeles auto show, a model headed for production, which will be introduced in 2012.

Details on the Fit EV are limited, and no power figures were given, though Honda says is that the all-electric version of the 5-door compact hatch "is powered by a lithium-ion battery fueling a coaxial high-density electric motor derived from the FCX Clarity fuel cell electric car."

Honda adds the Fit EV will have a "top speed of 90 mph and a range of 100 miles on the US EPA cycle." It will have an…

Press release -

MUGEN accessory kit to be offered for CR-Z as Honda Performance Development debuts two CR-Z concept cars

LAS VEGAS November 02, 2010


Twelve modified 2011 Honda CR-Z sport hybrid coupes are featured prominently in the Honda booth at the 2010 SEMA Show, which opens today. As the first available sport hybrid, the CR-Z demonstrates new opportunities for vehicle personalization among the import tuner community. Several significant vehicles are being unveiled at the show, including a 2011 CR-Z equipped with MUGEN* accessories, the Honda Performance Development, Inc. (HPD) CR-Z Hybrid R Concept, the HPD CR-Z Racer and several vehicles…

Press release -

Plug-in hybrid platform will also be revealed

TORRANCE, Calif. October 27, 2010

An all-new Honda electric vehicle concept will make its world debut November 17 at the 2010 Los Angeles Auto Show, the company announced today. Additionally, Honda will reveal a plug-in hybrid platform showcasing the next-generation of Honda hybrid technology. Both the electric vehicle concept and the plug-in hybrid platform along with the FCX Clarity fuel cell electric vehicle demonstrate the company's vision for the future of personal mobility and its continued commitment to developing advanced environmental technologies.

Honda Motor Co., Ltd. President and CEO Takanobu…

Honda has been using the power of online videos to promote their vehicles. The latest series, "Dream The Impossible," includes a short series of films documenting scientific exploration - and of course a new Honda vehicle.

"Honda's 'Power of Dreams' marketing spotlights human stories of perseverance, including our long-standing engineering commitment to develop cleaner forms of mobility," said Barbara Ponce, manager of corporate advertising for American Honda Motor Co., Inc.

"Our corporate film series naturally aligns with the compelling 'Great Migrations'' themes of resolve and ingenuity. The inspiring content and cutting-edge caliber of 'Great Migrations' parallels the uplifting stories and…

The 2012 Honda Fit Hybrid is already on sale in Japan, and slated for an early 2011 release in the UK - where it's better known as Jazz. The subcompact borrows the Insight's 1.3-liter gasoline-electric hybrid powertrain with Integrated Motor Assist (IMA) system, which drives the hatchback's front wheels and stows its battery pack unit neatly beneath the cargo floor.

Here's what Inside Line has to say about Fit Hybrid: "Once again, it's a simple, efficient engineering solution from Honda, one that sees the Fit Hybrid turn in a high of 30 km per liter…